Our Industry Focus

Versatility in innovation

Our Industry Focus

From superimposing step by step instructions in training manuals to creating Virtual walks-throughs for Real Estate, Virtual reality (VR) and Augmented Reality (AR) have a large number of use cases spread across several industries. Likewise Beacon technology has been generating buzz in many verticals from retail to education to museums ever since its debut. The following use cases highlights our industry focus in these technologies and the fact that ImmersiveGaze is at the forefront of innovation to address the wide range of possibilities through bespoke Virtual and Augmented Reality services.


Every brand needs to stress on points of interest related to the product or service and this is done by making shopping experiential for customers. For example, Lego the Danish toy manufacturer uses Augmented Reality kiosks that shows how the assembled toy will look like from all angles when a box of Lego is held up to it. Giving a detailed view of the finished product helps to attract more interest in kids and adds enjoyment to their buying experience.

Experimenting with new brands and new styles is becoming easier for customers, especially young shoppers with the "try-before-you-buy" programs. Using Virtual Reality applications, buyers find it cool to try products online, especially stuff like eyewear, cosmetic jewelry, furniture etc.

Training & Education

There is a proverb that rightfully states "Tell me, I'll forget. Show me, I'll remember. Involve me, I'll understand"”. This can happen in an environment that provides “experiential learning” using AR/VR which ensures both a higher degree of immersion and retention. It can be used for example, to add extra information and give students a wider understanding of the topic. It also presents a valuable opportunity for employees to learn about real-world business problems faced in in the corporate world within a simulated environment.

Marketing research

Attention to every detail matters while manufacturing expensive devices! Project stakeholders need no longer find out shortfalls after launching the product. Instead they can use VR simulation to study, suggest any changes or fixes necessary at the preliminary stage itself. This not only produces huge savings in terms of time and cost, but also guarantees a successful product launch.

Tourism Industry

From showcasing some of the best attractions a city has to offer to offering a customized dream trip for aspiring travelers, VR can be used to provide promo videos that boost places of interest or facilities that a hotel or resort has to offer. VR helps to rope in a wary or “not sure” prospective traveler and increase trip bookings. Likewise the contextual capabilities of beacons can be leveraged to build beacon powered apps that alert nearby travelers in airports, hotels, malls of special deals and offers in retail products.


From chronic pain management, to surgical procedures, to fitness gaming, Virtual and Augmented Reality tools enable users to experience a world where more information or visuals improves day-to-day activities. For example personalized and real-time biometric feedback through VR apps can motivate consumer to proactively take measures to improve their health.


Advertising campaigns in print media can be taken to new levels with the development of apps powered by Augmented Reality. Users can download app, scan the ad in newspapers with mobile camera, and view exclusive images and videos regarding the product.


For training of technicians and engineers within the manufacturing environment, Augmented and Mixed Reality solutions can be collaborative and quickly enhance the participants’ knowledge with hands-on experience. This leads to substantial error rate reduction and increase in safety, efficiency and productivity.

Design and Assembly

AR/VR powered apps can be used to provide digital instructions for assembly and configuration. They can help to simulate product performance in extreme conditions, visualize large infrastructure project from several angles at various stages, and integrate a holographic overlay of design components onto existing module etc.


Government e- forms can be complex and hard to fill for a first-timer. These can be accessed, viewed, and completed with the help of AR apps that provide a full range of accessibility aids (sound, language translations, visual and graphic instructions, etc.)


Smart Book Management using proximity-based beacon powered app would provide a great experience for every library user especially in locating books and save a lot of time. It will also ensure a seamless, stress-free experience in book management resulting in increased book visibility, higher number of borrowers, and improved operational efficiency.

These are just some of the ways that we use AR/VR/beacon technology to empower users in every facet of life. The possibilities are limitless. With the right combination of interactive hardware and software, our team designs and builds innovative products that offer the best-ever immersive experiences.